Mitchell Gold and Bob Williams deliver trademark comfort and style to Mercedes-Benz star lounge PDF Print E-mail
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Written by the News Staff   
Friday, 12 February 2010 16:55

New York, NY – Design team Mitchell Gold and Bob Williams of Mitchell Gold+Bob Williams are this season's Mercedes-Benz Star Lounge designers, bringing their signature interpretation of comfort and warmth to Mercedes-Benz Fashion Week in Bryant Park.

Each season Mercedes-Benz partners with a designer to create a unique environment for its backstage Star Lounge.

"We are honored to have been selected as this year's Star Lounge designers by Mercedes-Benz," said Mitchell Gold, co-founder/chair-man, Mitchell Gold+Bob Williams. "Needless to say, it is a great brand association, and we are thrilled to be a part of Mercedes-Benz Fashion Week. It's a perfect opportunity for us to show our style to the fashion and automotive world."

Mercedes-Benz Fashion Week NY 2010

A key inspiration for the lounge is photographer Nick Knight's image of Julia Stegner in a futuristic metallic dress by Gareth Pugh set against a red SLS AMG – a modern reinterpretation of Mercedes-Benz's iconic 1950's Gullwing. The color silver, which is forever associated with Mercedes-Benz racing heritage, influenced the design team to select a color palette that includes silvers, gunmetal, white and red.

A mix of furniture has been hand picked to have both contemporary and historical references, blending new with classic-inspired pieces. A white vinyl tufted bar with contrast silver buttons serves as a dramatic focal point upon entering the space with Nick Knight's visual positioned above the bar. Two of the seating areas feature the Mitchell Gold + Bob Williams Dr. Pitt loveseats slipcovered in a white faux suede, along with white Lucite coffee tables illuminated in red, and paired with cube ottomans in the Company's new slick gunmetal vinyl fabric. Another seating section has four modern Alice chairs in the same gunmetal vinyl, surrounding a round Austin ottoman in a red cut chenille fabric. At the other end of the lounge, a large, round Jeannie chair half covered in the same red chenille. Three Corona pendant chandeliers add drama acting as a runway to the bar, along with two Nolita floor lamps at each end of the bar. A tall white Lucite table illuminated in red serves as the check-in point, with two Brewster bar stools in white leather.

"We want guests to walk into the lounge and immediately feel as though they are transported into a hip lounge," said Bob Williams, co-founder/president of design. "We hope our lounge will serve as a comfortable and stylish retreat during Mercedes-Benz Fashion Week."

"Mitchell Gold and Bob Williams lounge design celebrates the modernity of our new SLS AMG while playing homage to its classic roots, the Mercedes-Benz Gullwing from 1954," said Lisa Holladay, Mercedes-Benz USA Brand Experience Marketing. "Most importantly they bring comfort and clean style to the Mercedes-Benz Star Lounge that allows our guests to relax and recharge."

The Mercedes-Benz Star Lounge is available to designers, celebrities, VIPs, media and guests, by invitation or through an access card provided by Mercedes-Benz.