What is Hyper-Personalization? A form of marketing that uses artificial intelligence (AI) in conjunction with real-time data to create products, services, or content that is customer-specific and highly granular.
Practical Applications of Hyper-Personalization
That is the dictionary way of putting it. From one perspective, personalization is nothing new to you or many businesses you patronize.
Hyper-Personalization in Popular Brands
We use hyper-personalization with readily traded data to personalize your shopping experience in real-time using AI and machine learning technologies and widely accessible tools. Some of your favorite companies use hyper-personalization that you may not have even been aware of, like Starbucks, Netflix, Amazon, Uber, Ulta, etc.
Importance of Hyper-Personalization in Marketing
Hyper-personalization is a vital piece of marketing now because it can send targeted promotions to customers based on their purchase history and time preference. This type of marketing helps you build loyalty with better engagement and increase customer retention. AI is not new to the world, let alone the beauty world. It has been fed to us slowly over the years. Technology has become more advanced, so it is only suitable that your everyday shopping becomes an experience.
Rise of AI in the Beauty Industry
The beauty industry has witnessed a massive upsurge in AI in recent years.
AI as Solution for Complex Environment
Due to how fast data is collected through beauty to characterize a personalized and engaging market, AI appears to be a solution to deal with this complex environment giving competitive strategies in real time.
Role of AI in Personalized Beauty Solutions
Integrating this advanced technology in the beauty and cosmetic field provides new ways of engaging consumers, bringing customized solutions to the beauty client, such as virtual try-on and personalized products.
Effect of Covid-19 on AI Adoption in the Beauty Industry
To many, the outbreak of Covid-19 was a period of many trials and tribulations. During that time, the beauty and cosmetic industry, among many others, was at a halt and needed to strategize marketing tactics.
AI in E-commerce and Personalized Beauty Products
The Covid-19 crisis changed consumers purchasing patterns due to strict lockdown situations and the practice of social distancing. The pandemic was the perfect opportunity for AI to make its reliable grand entrance into the e-commerce world with a growing demand for personalized beauty & cosmetic products.
Role of AI in Shopping Experience Personalization
Whether you have noticed or not, you have been a part of the data collection within the Artificial Intelligence world that has helped personalize your shopping experience at some of your favorite stores online.
The Necessity of Integrating AI and AR in Beauty Brands
Integrating Artificial Intelligence (AI) and Augmented Reality (AR) is no longer a nice-to-have but a must-have for all beauty brands and retailers.
Future of Beauty Shopping Experience
Consumers have become spoiled by the new type of online experience. Brands must rethink the consumer experience by integrating interactive AR and AI virtual try-on to bring their brands to life online.
Role of AI in Skin Health Analysis
Using the power of AI, it is possible to identify a user’s specific facial features such as face shape/structure, eye shapes, brow shapes, nose shapes, cheekbone, lip shapes, skin tones, & 70+ types of facial features.
AI and AR as Staples in Beauty Industry
Although the pandemic was a significant shift in life for everyone, the need for digital beauty has increased, and it seems that AI and AR in the beauty industry are here to stay.
Innovations in Beauty Tech for Enhanced Consumer Connection
By thinking outside the box and using beauty tech to reimagine the consumer shopping journey, brands are finding new ways to connect with their consumers while reducing their carbon footprint.
Digital Transformation in Direct-to-Consumer Strategy
The direct-to-consumer strategy must digitalize product try-on, engage consumers, and enable cohesive digital inter-activities. The direct-to-consumer approach means enhancing virtual product try-on for color cosmetics, foundation, skincare, and hair colors.
Looking Ahead: Sustainable Beauty Tech
By leveraging these technological innovations, the beauty industry can provide a more personalized and efficient customer experience and reduce its environmental impact, ushering in a new era of sustainable beauty tech.